When Insurint contacted us, they had an existing product, but they did not have a way to schedule demos or to collect potential clients’ biographical data. They needed a redesign to the website quickly, and they needed the missing components (demos, client forms, etc) completed in a short period of times, as they were on a tight deadline.
Within a few days, we had an initial design of the site completed. We went live with the new design almost immediately. Once the new website design was in place, we began working on the demo scheduling and client contact forms. We finished the site early, and Insurint was very pleased with the results.
After a few weeks of monitoring website visitor usage (using heatmaps, Google Analytics, and our proprietary analytics software), we created new content for the landing page and about us page, which increased the lead conversion rate by approximately 25%.