iPhones, iPads, Androids, BlackBerries, Windows Phone 7, among other smartphones and tables out there today, have changed our personal and professional lives forever. Carrying around our portable devices with PC-like capabilities, we stay connected all the time with friends and work. They have certainly become an extension of our bodies and make us more productive.
This is why there is a growing demand for mobile app development services these days. Small, medium and large companies are trying to maximize the benefits of this new opportunity. Their employees are now able to connect with the company´s apps all day long. Consumers are downloading free and paid apps from the Apple Store, Android Market and BlackBerry App World every single day. And everything is on the palm of their hands, just one touch away!
This is how technology never ceases to amaze us in its search towards simplifying our jobs, our lives… and mobile app development providers become essential in custom designing and developing successfully this new app world everyone is raving about.
Still curious about why you should invest in mobile app development services? Here are some reasons why your competitors are probably doing it, already:
- Brand Image: Brands, and hence companies, need to stick with the latest trends and be present in almost any available channel, to stay on top of consumer minds. There is a concept for an app for almost any brand out there in the market that could improve your brand´s image and positioning. Nike only has about 5 apps today on the Apple Store… and Coca-Cola has over 15!
- Improving Remote Work: Most companies are learning fast how they can get their employees to work remotely and productively. Especially with sales teams (that are on the road, closing deals and meeting with clients all day) firms are using apps to keep them in communication, to have them update sales by entering new orders quickly to the main system on the exact moment they have closed one, and hence, keep inventory as low as possible. Are you curious where your sales team is today? An app can tell you where each of your salespeople are right now. And this is just one example in which a smartphone or tablet (which is so easy to carry around) can make remote work much more simple.
- Improving User Experience: Companies which are mainly web based or .coms, have also found in mobile apps an opportunity to complement their web application’s services for their subscribers. Using a website from a mobile device´s browser can be very complicated due to the existing differences in resolutions. Building mobile apps for your users, will keep system usage rates up as it is easier for them to take a quick glimpse at something they forgot to check on earlier from their notebooks.
- Returns on your Investment: No matter if you´re a large company or a solo entrepreneur, translating a good idea into a good app will get downloads. And downloads mean a return on your investment. Whether you´re planning to put a price for your app or to offer it for free and obtain revenues by monetizing it with Google AdSense for Mobile Apps, your apps will make you earn back the money you invested and… way more than that too! The keys to achieve this are: a good idea, an excellent mobile app development company, and knowing how to market it so that anyone potentially interested knows about it.